Because every child deserves a future, we strive to give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share We bring about lasting changes to ensure children are safe and protected. We influence national and international policy and practices by listening to children, educating parents and mobilizing communities. And we work with partners to strengthen child protection systems.

Securing children’s rights underpins all of New Generation Time’s work. We try ensuring that governments fulfils children’s rights, we achieve positive outcomes for children. We are promoting change from the ground up, by engaging children, families and civil society in strengthening child rights systems. And we ensure that governments and international bodies meet their commitments to children’s rights. One way to do this is by advocating governments to spend enough money on all the children in their country and to spend it in the most effective and equitable manner.

We aim to raise the issue and status of children in all societies to ensure that they are treated as the citizens of today not just tomorrow and in doing so push children and their rights up the political agenda.